SoftwareApplication Schema for Apps and Tools

SoftwareApplication Schema for Apps and Tools

Add SoftwareApplication structured data to display your software, apps, plugins, or SaaS tools in Google search with ratings, pricing, and platform information. This helps your software appear with rich snippets including star ratings and download details.

Web Application Schema

const webAppSchema = {
  "@context": "https://schema.org",
  "@type": "WebApplication",
  "name": "Schema Markup Generator",
  "description": "Free online tool to generate JSON-LD structured data for your website. Supports Article, Product, LocalBusiness, FAQ, HowTo, Recipe, and 20+ schema types.",
  "url": "https://yoursite.com/tools/schema-generator",
  "image": "https://yoursite.com/images/schema-generator-screenshot.jpg",
  "applicationCategory": "DeveloperApplication",
  "operatingSystem": "Any (Web Browser)",
  "browserRequirements": "Requires JavaScript. Works in Chrome, Firefox, Safari, Edge.",
  "softwareVersion": "2.0",
  "datePublished": "2025-01-01",
  "dateModified": "2026-01-08",
  "author": {
    "@type": "Person",
    "name": "Your Name",
    "url": "https://yoursite.com"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Company",
    "url": "https://yoursite.com"
  },
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "bestRating": "5",
    "ratingCount": "520",
    "reviewCount": "380"
  },
  "featureList": [
    "Generate JSON-LD structured data",
    "Support for 20+ schema types",
    "Real-time preview and validation",
    "One-click copy to clipboard",
    "Google Rich Results compatible"
  ]
};

SaaS Product Schema

const saasSchema = {
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "WP Speed Optimizer Pro",
  "description": "All-in-one WordPress performance optimization plugin. Handles caching, image optimization, lazy loading, CDN integration, and Core Web Vitals improvements.",
  "url": "https://yoursite.com/plugins/wp-speed-optimizer",
  "image": "https://yoursite.com/images/wp-speed-pro.jpg",
  "applicationCategory": "DeveloperApplication",
  "operatingSystem": "WordPress 6.0+",
  "softwareVersion": "3.2.1",
  "fileSize": "2.5MB",
  "softwareRequirements": "WordPress 6.0 or higher, PHP 7.4 or higher",
  "author": {
    "@type": "Organization",
    "name": "Your Company",
    "url": "https://yoursite.com"
  },
  "offers": [
    {
      "@type": "Offer",
      "name": "Personal License",
      "price": "49",
      "priceCurrency": "USD",
      "url": "https://yoursite.com/plugins/wp-speed-optimizer/pricing",
      "priceValidUntil": "2026-12-31"
    },
    {
      "@type": "Offer",
      "name": "Business License",
      "price": "149",
      "priceCurrency": "USD",
      "url": "https://yoursite.com/plugins/wp-speed-optimizer/pricing",
      "priceValidUntil": "2026-12-31"
    },
    {
      "@type": "Offer",
      "name": "Agency License",
      "price": "299",
      "priceCurrency": "USD",
      "url": "https://yoursite.com/plugins/wp-speed-optimizer/pricing",
      "priceValidUntil": "2026-12-31"
    }
  ],
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "bestRating": "5",
    "ratingCount": "2100",
    "reviewCount": "1650"
  },
  "review": [
    {
      "@type": "Review",
      "author": { "@type": "Person", "name": "Developer Mark" },
      "datePublished": "2025-12-15",
      "reviewBody": "Boosted our PageSpeed score from 42 to 95. The best performance plugin available.",
      "reviewRating": { "@type": "Rating", "ratingValue": "5", "bestRating": "5" }
    }
  ]
};

Mobile App Schema

const mobileAppSchema = {
  "@context": "https://schema.org",
  "@type": "MobileApplication",
  "name": "Code Snippet Manager",
  "description": "Save, organize, and sync your code snippets across devices. Supports 50+ programming languages with syntax highlighting.",
  "url": "https://yoursite.com/app",
  "image": "https://yoursite.com/images/app-screenshot.jpg",
  "applicationCategory": "DeveloperApplication",
  "operatingSystem": "iOS 15+, Android 12+",
  "softwareVersion": "1.5.0",
  "downloadUrl": "https://apps.apple.com/app/your-app-id",
  "installUrl": "https://play.google.com/store/apps/details?id=com.yourapp",
  "screenshot": [
    "https://yoursite.com/images/app-screen-1.jpg",
    "https://yoursite.com/images/app-screen-2.jpg",
    "https://yoursite.com/images/app-screen-3.jpg"
  ],
  "author": {
    "@type": "Organization",
    "name": "Your Company"
  },
  "offers": {
    "@type": "Offer",
    "price": "0",
    "priceCurrency": "USD"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "bestRating": "5",
    "ratingCount": "8500"
  }
};

WordPress Plugin Schema

/**
 * SoftwareApplication schema for WordPress plugin pages
 * Add to child theme functions.php
 */
function wp_software_schema() {
    if ( ! is_singular( 'plugin' ) && ! is_page( 'plugins' ) ) {
        return;
    }

    global $post;

    $version  = get_post_meta( $post->ID, 'plugin_version', true );
    $price    = get_post_meta( $post->ID, 'plugin_price', true );
    $wp_req   = get_post_meta( $post->ID, 'plugin_wp_requires', true );

    $schema = [
        '@context'            => 'https://schema.org',
        '@type'               => 'SoftwareApplication',
        'name'                => get_the_title(),
        'description'         => wp_trim_words( get_the_excerpt(), 50 ),
        'url'                 => get_permalink(),
        'image'               => get_the_post_thumbnail_url( $post->ID, 'full' ),
        'applicationCategory' => 'DeveloperApplication',
        'operatingSystem'     => 'WordPress ' . ( $wp_req ?: '6.0+' ),
        'softwareVersion'     => $version ?: '1.0.0',
        'author'              => [
            '@type' => 'Organization',
            'name'  => get_bloginfo( 'name' ),
            'url'   => home_url( '/' ),
        ],
        'offers'              => [
            '@type'         => 'Offer',
            'price'         => $price ?: '0',
            'priceCurrency' => 'USD',
        ],
    ];

    echo '<script type="application/ld+json">'
        . wp_json_encode( $schema, JSON_UNESCAPED_SLASHES )
        . '</script>' . "\n";
}
add_action( 'wp_head', 'wp_software_schema' );

Application Category Reference

// Valid applicationCategory values:
// "GameApplication"          - Games
// "SocialNetworkingApplication" - Social media
// "TravelApplication"       - Travel & navigation
// "ShoppingApplication"     - Shopping & e-commerce
// "SportsApplication"       - Sports & fitness
// "LifestyleApplication"    - Lifestyle
// "BusinessApplication"     - Business & productivity
// "DesignApplication"       - Design & creative
// "DeveloperApplication"    - Developer tools
// "DriverApplication"       - System drivers
// "EducationalApplication"  - Education & learning
// "HealthApplication"       - Health & medical
// "FinanceApplication"      - Finance & banking
// "SecurityApplication"     - Security & privacy
// "BrowserApplication"      - Web browsers
// "CommunicationApplication" - Messaging & communication
// "EntertainmentApplication" - Entertainment
// "MultimediaApplication"   - Media players
// "UtilitiesApplication"    - Utilities & system tools

Best Practices

• Use specific @type — WebApplication, MobileApplication, or generic SoftwareApplication
• Include offers with pricing — even free apps should specify "price": "0"
• Add aggregateRating — star ratings in search significantly boost CTR
• Specify operatingSystem — helps Google match platform-specific searches
• Include softwareVersion — shows users the app is actively maintained
• Add applicationCategory — helps Google categorize your app correctly
• Include screenshot for mobile apps — visual preview improves click-through

Features

• App Rich Results: Display star ratings and pricing in Google search
• Multi-Platform: Support for web apps, mobile apps, desktop software, and plugins
• Pricing Tiers: Show multiple pricing plans in structured data
• Category Classification: Proper Google categorization for app searches
• Version Tracking: Display latest version for freshness signals
• WordPress Integration: PHP implementation for plugin/tool pages