Add Schema Markup to Squarespace Website

Add Schema Markup to Squarespace Website

Implement Schema.org structured data on your Squarespace website to improve SEO and enable rich snippets in Google search results.

Organization Schema (Site-wide)

// Add to Settings > Advanced > Code Injection > Header
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business Name",
  "url": "https://yoursite.squarespace.com",
  "logo": "https://images.squarespace-cdn.com/your-logo.png",
  "description": "Your business description",
  "telephone": "+1-555-123-4567",
  "email": "info@yourbusiness.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Main Street",
    "addressLocality": "New York",
    "addressRegion": "NY",
    "postalCode": "10001",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://www.facebook.com/yourbusiness",
    "https://www.twitter.com/yourbusiness",
    "https://www.instagram.com/yourbusiness",
    "https://www.linkedin.com/company/yourbusiness"
  ]
}
</script>

LocalBusiness Schema

// Add to Settings > Advanced > Code Injection > Header
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Business Name",
  "description": "Brief description of your business",
  "image": "https://images.squarespace-cdn.com/business.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "456 Market Street",
    "addressLocality": "Los Angeles",
    "addressRegion": "CA",
    "postalCode": "90001",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "34.0522",
    "longitude": "-118.2437"
  },
  "telephone": "+1-310-555-0100",
  "email": "contact@yourbusiness.com",
  "url": "https://yoursite.squarespace.com",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "09:00",
      "closes": "17:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Saturday",
      "opens": "10:00",
      "closes": "14:00"
    }
  ],
  "priceRange": "$$",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.7",
    "reviewCount": "142"
  }
}
</script>

Article Schema for Blog Posts

// Add to individual blog post > Settings > Advanced > Page Header Code Injection
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Your Blog Post Title",
  "description": "Brief description of your blog post",
  "image": "https://images.squarespace-cdn.com/post-image.jpg",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://yoursite.squarespace.com/about"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Site Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://images.squarespace-cdn.com/logo.png"
    }
  },
  "datePublished": "2025-11-28",
  "dateModified": "2025-11-28",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://yoursite.squarespace.com/blog/post-title"
  }
}
</script>

Dynamic Blog Post Schema

<!-- Add to Settings > Advanced > Code Injection > Header (Blog Posts) -->
<squarespace:script src="jquery" />
<script>
$(document).ready(function() {
  // Only run on blog posts
  if ($('body').hasClass('collection-type-blog')) {
    // Get blog post data
    var title = $('h1.entry-title').text();
    var description = $('meta[property="og:description"]').attr('content');
    var image = $('meta[property="og:image"]').attr('content');
    var author = $('.author-name').text() || 'Your Name';
    var datePublished = $('time.published').attr('datetime');
    var url = window.location.href;

    // Create schema
    var schema = {
      "@context": "https://schema.org",
      "@type": "BlogPosting",
      "headline": title,
      "description": description,
      "image": image,
      "author": {
        "@type": "Person",
        "name": author
      },
      "publisher": {
        "@type": "Organization",
        "name": "Your Site Name",
        "logo": {
          "@type": "ImageObject",
          "url": "https://images.squarespace-cdn.com/logo.png"
        }
      },
      "datePublished": datePublished,
      "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": url
      }
    };

    // Inject schema
    var script = document.createElement('script');
    script.type = 'application/ld+json';
    script.text = JSON.stringify(schema);
    document.head.appendChild(script);
  }
});
</script>

Product Schema for E-commerce

// Add to individual product page > Settings > Advanced > Page Header Code Injection
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Detailed product description",
  "image": [
    "https://images.squarespace-cdn.com/product-1.jpg",
    "https://images.squarespace-cdn.com/product-2.jpg"
  ],
  "brand": {
    "@type": "Brand",
    "name": "Brand Name"
  },
  "sku": "PROD-123",
  "offers": {
    "@type": "Offer",
    "url": "https://yoursite.squarespace.com/shop/product-name",
    "priceCurrency": "USD",
    "price": "49.99",
    "availability": "https://schema.org/InStock",
    "priceValidUntil": "2026-12-31",
    "seller": {
      "@type": "Organization",
      "name": "Your Store Name"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "67"
  }
}
</script>

Dynamic Product Schema

<!-- Add to Settings > Advanced > Code Injection > Header (Product Pages) -->
<squarespace:script src="jquery" />
<script>
$(document).ready(function() {
  // Only run on product pages
  if ($('body').hasClass('ProductItem')) {
    // Get product data
    var productName = $('.ProductItem-details-title').text().trim();
    var description = $('meta[property="og:description"]').attr('content');
    var image = $('meta[property="og:image"]').attr('content');
    var price = $('.product-price').text().replace('$', '').trim();
    var url = window.location.href;

    // Check availability
    var availability = $('.sold-out').length > 0
      ? "https://schema.org/OutOfStock"
      : "https://schema.org/InStock";

    // Create schema
    var schema = {
      "@context": "https://schema.org",
      "@type": "Product",
      "name": productName,
      "description": description,
      "image": image,
      "offers": {
        "@type": "Offer",
        "url": url,
        "priceCurrency": "USD",
        "price": price,
        "availability": availability
      }
    };

    // Inject schema
    var script = document.createElement('script');
    script.type = 'application/ld+json';
    script.text = JSON.stringify(schema);
    document.head.appendChild(script);
  }
});
</script>

FAQ Schema

// Add to FAQ page > Settings > Advanced > Page Header Code Injection
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "What is your shipping policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer free shipping on all orders over $50. Standard shipping takes 3-5 business days, and express shipping is available for 1-2 day delivery."
      }
    },
    {
      "@type": "Question",
      "name": "Do you accept returns?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, we accept returns within 30 days of purchase. Items must be in original condition with tags attached. Please contact our customer service team to initiate a return."
      }
    },
    {
      "@type": "Question",
      "name": "How can I track my order?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Once your order ships, you'll receive a tracking number via email. You can use this number to track your package on the carrier's website."
      }
    }
  ]
}
</script>

Event Schema

// Add to event page > Settings > Advanced > Page Header Code Injection
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Event",
  "name": "Event Name",
  "description": "Event description",
  "startDate": "2025-12-15T19:00:00-05:00",
  "endDate": "2025-12-15T22:00:00-05:00",
  "eventStatus": "https://schema.org/EventScheduled",
  "eventAttendanceMode": "https://schema.org/OfflineEventAttendanceMode",
  "location": {
    "@type": "Place",
    "name": "Venue Name",
    "address": {
      "@type": "PostalAddress",
      "streetAddress": "789 Event Street",
      "addressLocality": "Chicago",
      "addressRegion": "IL",
      "postalCode": "60601",
      "addressCountry": "US"
    }
  },
  "image": "https://images.squarespace-cdn.com/event.jpg",
  "offers": {
    "@type": "Offer",
    "url": "https://yoursite.squarespace.com/events/event-name",
    "price": "25.00",
    "priceCurrency": "USD",
    "availability": "https://schema.org/InStock",
    "validFrom": "2025-11-01"
  },
  "organizer": {
    "@type": "Organization",
    "name": "Your Organization",
    "url": "https://yoursite.squarespace.com"
  }
}
</script>

How to Add Code Injection in Squarespace

Site-wide Schema (All Pages):

1. Access Code Injection

• Go to Settings > Advanced > Code Injection

2. Add to Header

• Paste your schema code in Header section
• Click Save

3. Publish

• Changes apply immediately to published site

Page-specific Schema:

1. Select Page

• Navigate to Pages panel
• Click the page you want to edit

2. Page Settings

• Click the gear icon for page settings
• Go to Advanced tab

3. Page Header Code Injection

• Paste your schema code
• Click Save

4. Publish

• Click Save and changes go live

Collection-specific (Blog, Products):

1. Edit Collection

• Go to the collection page
• Click collection settings gear icon

2. Advanced Settings

• Navigate to Advanced tab
• Use Page Header Code Injection

3. Dynamic Code

• Use jQuery to extract page data
• Generate schema dynamically

Using Squarespace Built-in Data

// Access Squarespace data with JavaScript
<squarespace:script src="jquery" />
<script>
$(document).ready(function() {
  // Get meta tags
  var title = $('meta[property="og:title"]').attr('content');
  var description = $('meta[property="og:description"]').attr('content');
  var image = $('meta[property="og:image"]').attr('content');
  var url = $('meta[property="og:url"]').attr('content');

  // Get page elements
  var heading = $('h1').first().text();
  var datetime = $('time').attr('datetime');

  // Use this data to build schema
  var schema = {
    "@context": "https://schema.org",
    "@type": "WebPage",
    "name": title || heading,
    "description": description,
    "image": image,
    "url": url || window.location.href
  };

  // Inject schema
  $('head').append(
    '<script type="application/ld+json">' +
    JSON.stringify(schema) +
    '<\/script>'
  );
});
</script>

Testing Your Schema

1. Google Rich Results Test

• Visit: https://search.google.com/test/rich-results
• Enter your Squarespace page URL
• Check for errors

2. Schema Validator

• Visit: https://validator.schema.org/
• Validate your markup

3. Browser Console

• View page source (Ctrl+U or Cmd+U)
• Search for "application/ld+json"
• Verify schema appears

Requirements

• Code Injection: Available on Business and Commerce plans
• jQuery: Use <squarespace:script src="jquery" /> for dynamic scripts
• Published Site: Schema only appears on published site, not preview

Best Practices

• Use absolute URLs: Always include full https:// URLs
• Test on published site: Code injection doesn't show in preview
• Page-specific vs Site-wide: Use site-wide for Organization, page-level for content
• Keep data current: Update schema when content changes
• Validate before publishing: Use testing tools
• Don't duplicate: Avoid adding same schema in multiple locations
• Monitor performance: Track rich results in Google Search Console

Common Squarespace Selectors

// Useful jQuery selectors for Squarespace
'.ProductItem-details-title'    // Product name
'.product-price'                 // Product price
'.sold-out'                      // Out of stock indicator
'.entry-title'                   // Blog post title
'time.published'                 // Publish date
'.author-name'                   // Author name
'h1'                            // Main heading
$('meta[property="og:..."]')    // Open Graph meta tags

Advanced: Schema for Multiple Products

// Generate schema for all products in collection
<squarespace:script src="jquery" />
<script>
$(document).ready(function() {
  if ($('body').hasClass('collection-type-products')) {
    var products = [];

    $('.grid-item').each(function() {
      var name = $(this).find('.grid-item-title').text();
      var price = $(this).find('.product-price').text().replace('$', '');
      var image = $(this).find('img').attr('data-src');

      products.push({
        "@type": "Product",
        "name": name,
        "offers": {
          "@type": "Offer",
          "price": price,
          "priceCurrency": "USD"
        },
        "image": image
      });
    });

    var schema = {
      "@context": "https://schema.org",
      "@type": "ItemList",
      "itemListElement": products
    };

    var script = document.createElement('script');
    script.type = 'application/ld+json';
    script.text = JSON.stringify(schema);
    document.head.appendChild(script);
  }
});
</script>

Features

• Built-in jQuery: Easy DOM manipulation
• Code Injection: Simple implementation
• Dynamic Schema: Auto-generate from page content
• E-commerce Ready: Product and offer schemas
• Blog Optimized: Article and blog posting schemas
• Event Support: Event schema for Squarespace Events
• SEO Boost: Improve search visibility
• Rich Snippets: Enable enhanced search results