Service Schema for Freelancers and Agencies

Service Schema for Freelancers and Agencies

Add Service structured data to help Google understand and display your professional services in search results. This is essential for freelancers, agencies, and service-based businesses to appear in relevant searches with service details and pricing.

Freelancer Service Schema

const freelancerService = {
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "WordPress Development Services",
  "description": "Professional WordPress development services including custom theme development, plugin creation, WooCommerce setup, and performance optimization.",
  "url": "https://yoursite.com/services",
  "image": "https://yoursite.com/images/services-banner.jpg",
  "provider": {
    "@type": "Person",
    "name": "Your Name",
    "jobTitle": "Senior Full Stack Developer",
    "url": "https://yoursite.com",
    "image": "https://yoursite.com/images/profile.jpg",
    "sameAs": [
      "https://www.linkedin.com/in/yourprofile",
      "https://github.com/yourusername",
      "https://www.fiverr.com/yourusername"
    ]
  },
  "areaServed": {
    "@type": "Place",
    "name": "Worldwide"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Web Development Services",
    "itemListElement": [
      {
        "@type": "OfferCatalog",
        "name": "WordPress Development",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Custom WordPress Theme Development",
              "description": "Pixel-perfect custom WordPress themes built from scratch with Gutenberg block support, responsive design, and SEO optimization."
            },
            "priceSpecification": {
              "@type": "PriceSpecification",
              "price": "2000",
              "priceCurrency": "USD",
              "minPrice": "2000",
              "maxPrice": "8000"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "WordPress Plugin Development",
              "description": "Custom WordPress plugins tailored to your specific business requirements with clean code and WordPress coding standards."
            },
            "priceSpecification": {
              "@type": "PriceSpecification",
              "price": "1500",
              "priceCurrency": "USD",
              "minPrice": "1500",
              "maxPrice": "10000"
            }
          },
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "WooCommerce Store Setup",
              "description": "Complete WooCommerce store setup including theme customization, payment gateway integration, shipping configuration, and product import."
            },
            "priceSpecification": {
              "@type": "PriceSpecification",
              "price": "3000",
              "priceCurrency": "USD",
              "minPrice": "3000",
              "maxPrice": "15000"
            }
          }
        ]
      },
      {
        "@type": "OfferCatalog",
        "name": "Shopify Development",
        "itemListElement": [
          {
            "@type": "Offer",
            "itemOffered": {
              "@type": "Service",
              "name": "Custom Shopify Theme",
              "description": "Custom Shopify 2.0 themes built with Liquid, optimized for conversion and mobile-first design."
            },
            "priceSpecification": {
              "@type": "PriceSpecification",
              "price": "3000",
              "priceCurrency": "USD",
              "minPrice": "3000",
              "maxPrice": "12000"
            }
          }
        ]
      }
    ]
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.9",
    "bestRating": "5",
    "ratingCount": "150",
    "reviewCount": "120"
  }
};

Agency Service Schema

const agencyServices = {
  "@context": "https://schema.org",
  "@type": "ProfessionalService",
  "name": "Full-Service Digital Agency",
  "description": "End-to-end web development, design, and digital marketing services for businesses of all sizes.",
  "url": "https://youragency.com/services",
  "telephone": "+1-555-123-4567",
  "email": "hello@youragency.com",
  "priceRange": "$$-$$$",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "456 Agency Blvd",
    "addressLocality": "San Francisco",
    "addressRegion": "CA",
    "postalCode": "94102",
    "addressCountry": "US"
  },
  "provider": {
    "@type": "Organization",
    "name": "Your Agency Name",
    "url": "https://youragency.com",
    "logo": "https://youragency.com/logo.png",
    "foundingDate": "2018",
    "numberOfEmployees": {
      "@type": "QuantitativeValue",
      "minValue": 10,
      "maxValue": 50
    }
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Digital Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Website Development",
          "description": "Custom website development using WordPress, Shopify, or headless CMS with Next.js."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "SEO & Content Strategy",
          "description": "Technical SEO audits, content strategy, schema markup implementation, and ongoing optimization."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "E-Commerce Solutions",
          "description": "End-to-end e-commerce setup with WooCommerce or Shopify including payment, shipping, and inventory management."
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Website Maintenance",
          "description": "Ongoing WordPress and Shopify maintenance including updates, backups, security monitoring, and performance optimization."
        }
      }
    ]
  }
};

WordPress Implementation

/**
 * Output Service schema on service pages
 * Add to child theme functions.php
 */
function wp_service_schema() {
    if ( ! is_page( 'services' ) && ! is_singular( 'service' ) ) {
        return;
    }

    $schema = [
        '@context'    => 'https://schema.org',
        '@type'       => 'ProfessionalService',
        'name'        => get_the_title() . ' - ' . get_bloginfo( 'name' ),
        'description' => wp_trim_words( get_the_excerpt(), 50 ),
        'url'         => get_permalink(),
        'image'       => get_the_post_thumbnail_url( get_the_ID(), 'full' ),
        'provider'    => [
            '@type' => 'Organization',
            'name'  => get_bloginfo( 'name' ),
            'url'   => home_url( '/' ),
            'logo'  => get_site_icon_url( 512 ),
        ],
        'areaServed'  => [
            '@type' => 'Place',
            'name'  => 'Worldwide',
        ],
    ];

    echo '<script type="application/ld+json">'
        . wp_json_encode( $schema, JSON_UNESCAPED_SLASHES )
        . '</script>' . "\n";
}
add_action( 'wp_head', 'wp_service_schema' );

Best Practices

• Use ProfessionalService as the @type for service-based businesses
• Include hasOfferCatalog to list all available services
• Add priceSpecification with min/max range when possible
• Include areaServed to indicate service coverage
• Add aggregateRating from real client reviews
• Link provider to your Person or Organization schema
• Match visible content — services listed in schema must appear on the page

Features

• Service Catalog Display: Structured listing of all services in search
• Price Range Visibility: Show pricing in Google search results
• Freelancer & Agency: Templates for both individual and company services
• Rating Integration: Combine with AggregateRating for star display
• WordPress Ready: PHP implementation for WordPress service pages
• Geographic Targeting: Define service areas for local SEO