Shopify Product Schema for Google Rich Snippets

Shopify Product Schema for Google Rich Snippets

Add comprehensive Product structured data to your Shopify store that enables price, availability, review stars, and shipping rich results in Google Search. This goes beyond Shopify's default schema with additional properties that Google rewards.

Enhanced Product Schema

{% comment %}
  Enhanced Product Schema for Shopify
  Add to sections/main-product.liquid or snippets/product-schema.liquid
{% endcomment %}

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": {{ product.title | json }},
  "description": {{ product.description | strip_html | truncate: 500 | json }},
  "url": "{{ shop.url }}{{ product.url }}",
  "sku": {{ product.selected_or_first_available_variant.sku | json }},
  "mpn": {{ product.selected_or_first_available_variant.barcode | json }},
  "brand": {
    "@type": "Brand",
    "name": {{ product.vendor | json }}
  },
  "image": [
    {% for image in product.images limit: 5 %}
      "https:{{ image | image_url: width: 1200 }}"{% unless forloop.last %},{% endunless %}
    {% endfor %}
  ],
  "category": {{ product.type | json }},
  {% if product.metafields.custom.gtin %}
  "gtin": {{ product.metafields.custom.gtin | json }},
  {% endif %}

  {% if product.variants.size == 1 %}
  "offers": {
    "@type": "Offer",
    "url": "{{ shop.url }}{{ product.url }}",
    "priceCurrency": {{ cart.currency.iso_code | json }},
    "price": {{ product.price | money_without_currency | remove: ',' | json }},
    {% if product.compare_at_price > product.price %}
    "discount": "{{ product.compare_at_price | minus: product.price | money }}",
    {% endif %}
    "availability": "https://schema.org/{% if product.available %}InStock{% else %}OutOfStock{% endif %}",
    "seller": {
      "@type": "Organization",
      "name": {{ shop.name | json }}
    },
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": {{ shop.address.country_code | json }}
      }
    },
    "hasMerchantReturnPolicy": {
      "@type": "MerchantReturnPolicy",
      "applicableCountry": {{ shop.address.country_code | json }},
      "returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
      "merchantReturnDays": 30
    },
    "priceValidUntil": "{{ 'now' | date: '%Y' | plus: 1 }}-12-31",
    "itemCondition": "https://schema.org/NewCondition"
  }
  {% else %}
  "offers": [
    {% for variant in product.variants %}
    {
      "@type": "Offer",
      "url": "{{ shop.url }}{{ variant.url }}",
      "priceCurrency": {{ cart.currency.iso_code | json }},
      "price": {{ variant.price | money_without_currency | remove: ',' | json }},
      "availability": "https://schema.org/{% if variant.available %}InStock{% else %}OutOfStock{% endif %}",
      "sku": {{ variant.sku | json }},
      "name": {{ variant.title | json }},
      "itemCondition": "https://schema.org/NewCondition",
      "priceValidUntil": "{{ 'now' | date: '%Y' | plus: 1 }}-12-31",
      "seller": {
        "@type": "Organization",
        "name": {{ shop.name | json }}
      }
    }{% unless forloop.last %},{% endunless %}
    {% endfor %}
  ]
  {% endif %}

  {% if product.metafields.reviews.rating.value != blank %}
  ,
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": {{ product.metafields.reviews.rating.value.rating | json }},
    "ratingCount": {{ product.metafields.reviews.rating_count | json }},
    "bestRating": "5",
    "worstRating": "1"
  }
  {% endif %}
}
</script>

Collection Page Schema (Category)

{% comment %}
  CollectionPage Schema for Shopify collection pages
  Add to sections/main-collection.liquid
{% endcomment %}

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "CollectionPage",
  "name": {{ collection.title | json }},
  "description": {{ collection.description | strip_html | truncate: 300 | json }},
  "url": "{{ shop.url }}{{ collection.url }}",
  "numberOfItems": {{ collection.products_count }},
  "mainEntity": {
    "@type": "ItemList",
    "numberOfItems": {{ collection.products_count }},
    "itemListElement": [
      {% for product in collection.products limit: 10 %}
      {
        "@type": "ListItem",
        "position": {{ forloop.index }},
        "url": "{{ shop.url }}{{ product.url }}",
        "name": {{ product.title | json }},
        "image": "https:{{ product.featured_image | image_url: width: 800 }}"
      }{% unless forloop.last %},{% endunless %}
      {% endfor %}
    ]
  }
}
</script>

Shopify Store Organization Schema

{% comment %}
  Organization Schema - Add to layout/theme.liquid before </head>
{% endcomment %}

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": {{ shop.name | json }},
  "url": "{{ shop.url }}",
  "logo": {
    "@type": "ImageObject",
    "url": "https:{{ 'logo.png' | asset_url }}"
  },
  "description": {{ shop.description | json }},
  "address": {
    "@type": "PostalAddress",
    "streetAddress": {{ shop.address.street | json }},
    "addressLocality": {{ shop.address.city | json }},
    "addressRegion": {{ shop.address.province | json }},
    "postalCode": {{ shop.address.zip | json }},
    "addressCountry": {{ shop.address.country_code | json }}
  },
  {% if shop.phone %}
  "telephone": {{ shop.phone | json }},
  {% endif %}
  {% if shop.email %}
  "email": {{ shop.email | json }},
  {% endif %}
  "sameAs": [
    {{ settings.social_facebook_link | json }},
    {{ settings.social_instagram_link | json }},
    {{ settings.social_twitter_link | json }}
  ]
}
</script>

WebSite Schema with Search

{% comment %}
  WebSite Schema with SearchAction - Add to layout/theme.liquid
{% endcomment %}

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": {{ shop.name | json }},
  "url": "{{ shop.url }}",
  "potentialAction": {
    "@type": "SearchAction",
    "target": "{{ shop.url }}/search?q={search_term_string}",
    "query-input": "required name=search_term_string"
  }
}
</script>

Best Practices

• Include all variants as separate Offer objects for multi-variant products
• Add priceValidUntil — required by Google for Product rich results
• Include shippingDetails and returnPolicy for Google Shopping eligibility
• Use Shopify metafields for GTIN/UPC barcodes and review data
• Limit collection items to 10-20 products in ItemList schema
• Test every product template with Google Rich Results Test
• Keep image array — multiple product images improve rich result appearance

Features

• Google Shopping Ready: Includes shipping and return policy for Merchant Center
• Multi-Variant Support: Each variant gets its own Offer with price and availability
• Review Stars: Integrates with Shopify product reviews metafields
• Collection Pages: ItemList schema for category pages
• Search Action: Enables Google Sitelinks Search Box
• Dynamic Pricing: Pulls live prices from Shopify data