Add Schema Markup to Weebly Website

Add Schema Markup to Weebly Website

Implement Schema.org structured data on your Weebly website to improve SEO and get rich snippets in Google search results.

Organization Schema (Site-wide)

// Add using Embed Code element in header or footer
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Your Business Name",
  "url": "https://yoursite.weebly.com",
  "logo": "https://cdn2.editmysite.com/images/your-logo.png",
  "description": "Your business description",
  "telephone": "+1-555-123-4567",
  "email": "info@yourbusiness.com",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "123 Business Lane",
    "addressLocality": "Austin",
    "addressRegion": "TX",
    "postalCode": "78701",
    "addressCountry": "US"
  },
  "sameAs": [
    "https://www.facebook.com/yourbusiness",
    "https://www.twitter.com/yourbusiness",
    "https://www.instagram.com/yourbusiness",
    "https://www.linkedin.com/company/yourbusiness"
  ]
}
</script>

LocalBusiness Schema

// Add to header or specific page using Embed Code element
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "name": "Your Local Business",
  "description": "Brief description of your local business",
  "image": "https://cdn2.editmysite.com/images/business.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "456 Main Street",
    "addressLocality": "Seattle",
    "addressRegion": "WA",
    "postalCode": "98101",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "47.6062",
    "longitude": "-122.3321"
  },
  "telephone": "+1-206-555-0100",
  "email": "contact@yourbusiness.com",
  "url": "https://yoursite.weebly.com",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
      "opens": "08:00",
      "closes": "18:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Saturday"],
      "opens": "09:00",
      "closes": "15:00"
    }
  ],
  "priceRange": "$$"
}
</script>

Product Schema for E-commerce

// Add to product page using Embed Code element
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Product Name",
  "description": "Detailed description of your product",
  "image": [
    "https://cdn2.editmysite.com/images/product-1.jpg",
    "https://cdn2.editmysite.com/images/product-2.jpg"
  ],
  "brand": {
    "@type": "Brand",
    "name": "Brand Name"
  },
  "sku": "PROD-ABC-123",
  "offers": {
    "@type": "Offer",
    "url": "https://yoursite.weebly.com/store/p1/Product-Name",
    "priceCurrency": "USD",
    "price": "39.99",
    "availability": "https://schema.org/InStock",
    "priceValidUntil": "2026-12-31",
    "seller": {
      "@type": "Organization",
      "name": "Your Store Name"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.6",
    "reviewCount": "58"
  },
  "review": [
    {
      "@type": "Review",
      "author": {
        "@type": "Person",
        "name": "Customer Name"
      },
      "datePublished": "2025-11-15",
      "reviewRating": {
        "@type": "Rating",
        "ratingValue": "5"
      },
      "reviewBody": "Great product! Highly recommended."
    }
  ]
}
</script>

Article Schema for Blog Posts

// Add to blog post page using Embed Code element
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BlogPosting",
  "headline": "Your Blog Post Title",
  "description": "Brief description of your blog post",
  "image": "https://cdn2.editmysite.com/images/blog-post.jpg",
  "author": {
    "@type": "Person",
    "name": "Author Name",
    "url": "https://yoursite.weebly.com/about"
  },
  "publisher": {
    "@type": "Organization",
    "name": "Your Website Name",
    "logo": {
      "@type": "ImageObject",
      "url": "https://cdn2.editmysite.com/images/logo.png"
    }
  },
  "datePublished": "2025-11-28",
  "dateModified": "2025-11-28",
  "mainEntityOfPage": {
    "@type": "WebPage",
    "@id": "https://yoursite.weebly.com/blog/post-title"
  }
}
</script>

FAQ Schema

// Add to FAQ page using Embed Code element
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "FAQPage",
  "mainEntity": [
    {
      "@type": "Question",
      "name": "How do I place an order?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You can place an order by browsing our products, adding items to your cart, and proceeding to checkout. We accept all major credit cards and PayPal."
      }
    },
    {
      "@type": "Question",
      "name": "What is your return policy?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "We offer a 30-day money-back guarantee. If you're not satisfied with your purchase, you can return it within 30 days for a full refund."
      }
    },
    {
      "@type": "Question",
      "name": "Do you ship internationally?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "Yes, we ship to over 100 countries worldwide. International shipping rates vary by location and are calculated at checkout."
      }
    },
    {
      "@type": "Question",
      "name": "How can I contact customer support?",
      "acceptedAnswer": {
        "@type": "Answer",
        "text": "You can contact our customer support team via email at support@yourbusiness.com or call us at +1-555-123-4567 during business hours."
      }
    }
  ]
}
</script>

Service Schema

// Add to services page using Embed Code element
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Service",
  "serviceType": "Web Design Services",
  "provider": {
    "@type": "Organization",
    "name": "Your Business Name",
    "url": "https://yoursite.weebly.com"
  },
  "areaServed": {
    "@type": "State",
    "name": "California"
  },
  "hasOfferCatalog": {
    "@type": "OfferCatalog",
    "name": "Web Design Services",
    "itemListElement": [
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "Custom Website Design",
          "description": "Professional custom website design tailored to your brand"
        }
      },
      {
        "@type": "Offer",
        "itemOffered": {
          "@type": "Service",
          "name": "E-commerce Development",
          "description": "Full-featured online store development"
        }
      }
    ]
  }
}
</script>

Restaurant Schema

// Add to restaurant site using Embed Code element
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Restaurant",
  "name": "Your Restaurant Name",
  "description": "Description of your restaurant",
  "image": "https://cdn2.editmysite.com/images/restaurant.jpg",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "789 Food Street",
    "addressLocality": "Miami",
    "addressRegion": "FL",
    "postalCode": "33101",
    "addressCountry": "US"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": "25.7617",
    "longitude": "-80.1918"
  },
  "telephone": "+1-305-555-0200",
  "url": "https://yourrestaurant.weebly.com",
  "servesCuisine": ["Italian", "American"],
  "priceRange": "$$$",
  "openingHoursSpecification": [
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday"],
      "opens": "11:00",
      "closes": "22:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": ["Friday", "Saturday"],
      "opens": "11:00",
      "closes": "23:00"
    },
    {
      "@type": "OpeningHoursSpecification",
      "dayOfWeek": "Sunday",
      "opens": "12:00",
      "closes": "21:00"
    }
  ],
  "acceptsReservations": "True",
  "menu": "https://yourrestaurant.weebly.com/menu"
}
</script>

How to Add Embed Code in Weebly

Method 1: Header/Footer (Site-wide)

1. Access Theme Settings

• Go to Theme > Edit HTML/CSS
• Or use Settings > SEO for header code

2. Add to Header

• Locate <head> section
• Paste your schema code before </head>
• Click Save

3. Publish

• Click Publish to make changes live

Method 2: Embed Code Element (Page-specific)

1. Edit Page

• Click on the page you want to edit
• Enter edit mode

2. Add Embed Code Element

• Drag Embed Code element from left panel
• Drop it where you want it (usually at top or bottom)

3. Click Edit Custom HTML

• Click "Edit Custom HTML" button
• Paste your schema code

4. Save and Publish

• Click outside the element
• Publish your site

Method 3: Using Header Code (SEO Settings)

1. Access SEO Settings

• Go to Settings > SEO

2. Header Code

• Scroll to Header Code section
• Paste your schema code

3. Save

• Click Save
• Changes apply site-wide

Dynamic Schema with JavaScript

// Add using Embed Code element
<script>
document.addEventListener('DOMContentLoaded', function() {
  // Get page data
  var pageTitle = document.title;
  var metaDesc = document.querySelector('meta[name="description"]');
  var description = metaDesc ? metaDesc.content : '';
  var currentUrl = window.location.href;

  // Check if it's a blog post (Weebly blog posts have .blog-post class)
  if (document.querySelector('.blog-post')) {
    var postTitle = document.querySelector('.blog-title h2')
      ? document.querySelector('.blog-title h2').textContent
      : pageTitle;

    var dateElem = document.querySelector('.blog-date');
    var publishDate = dateElem ? dateElem.getAttribute('datetime') : new Date().toISOString();

    var schema = {
      "@context": "https://schema.org",
      "@type": "BlogPosting",
      "headline": postTitle,
      "description": description,
      "datePublished": publishDate,
      "author": {
        "@type": "Person",
        "name": "Your Name"
      },
      "publisher": {
        "@type": "Organization",
        "name": "Your Site Name",
        "logo": {
          "@type": "ImageObject",
          "url": "https://cdn2.editmysite.com/images/logo.png"
        }
      },
      "mainEntityOfPage": {
        "@type": "WebPage",
        "@id": currentUrl
      }
    };

    // Inject schema
    var script = document.createElement('script');
    script.type = 'application/ld+json';
    script.text = JSON.stringify(schema, null, 2);
    document.head.appendChild(script);
  }
});
</script>

Breadcrumb Schema for Navigation

// Add to pages with breadcrumb navigation
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "BreadcrumbList",
  "itemListElement": [
    {
      "@type": "ListItem",
      "position": 1,
      "name": "Home",
      "item": "https://yoursite.weebly.com"
    },
    {
      "@type": "ListItem",
      "position": 2,
      "name": "Products",
      "item": "https://yoursite.weebly.com/products"
    },
    {
      "@type": "ListItem",
      "position": 3,
      "name": "Product Name",
      "item": "https://yoursite.weebly.com/products/product-name"
    }
  ]
}
</script>

Video Schema

// Add to pages with video content
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "VideoObject",
  "name": "Video Title",
  "description": "Video description",
  "thumbnailUrl": "https://cdn2.editmysite.com/images/video-thumb.jpg",
  "uploadDate": "2025-11-28",
  "duration": "PT5M30S",
  "contentUrl": "https://yoursite.weebly.com/video.mp4",
  "embedUrl": "https://www.youtube.com/embed/VIDEO_ID"
}
</script>

Testing Your Schema

1. Google Rich Results Test

• Visit: https://search.google.com/test/rich-results
• Enter your Weebly page URL
• Check for validation errors

2. Schema Validator

• Visit: https://validator.schema.org/
• Validate your markup

3. View Page Source

• Right-click page > "View Page Source"
• Search for "application/ld+json"
• Verify schema appears

Common Weebly Selectors

// Useful selectors for Weebly pages
'.blog-post'           // Blog post container
'.blog-title h2'       // Blog post title
'.blog-date'           // Blog post date
'.blog-author'         // Blog post author
'.product-title'       // Product name
'.product-price'       // Product price
'h1'                   // Page heading
document.title         // Page title

Best Practices for Weebly

• Use Embed Code element: Most flexible method
• Header for site-wide: Use header code for Organization schema
• Page-specific for content: Use Embed Code for products, blog posts
• Absolute URLs: Always use full https:// URLs
• Test after publishing: Schema may not appear in preview mode
• Keep it updated: Update schema when content changes
• Don't overdo it: Only mark up visible content
• Validate before going live: Use testing tools

Weebly Plan Requirements

• Free Plan: Can add schema using Embed Code element
• Starter/Pro/Business: Full access to all methods including header code
• All Plans: Schema markup works on all Weebly plans

Troubleshooting

Schema not appearing:

• Check if code is published (not just saved)
• Verify Embed Code element is visible (not hidden)
• Check browser console for JavaScript errors

Invalid schema:

• Use JSON validator to check syntax
• Ensure all quotes are properly escaped
• Check that required fields are present

Not showing in search:

• Give Google time to crawl (2-4 weeks)
• Submit sitemap in Google Search Console
• Verify schema is valid with testing tools

Features

• Easy Implementation: Simple drag-and-drop Embed Code
• All Plans Supported: Works on free and paid Weebly plans
• Flexible Placement: Site-wide or page-specific
• E-commerce Ready: Product schemas for Weebly stores
• Blog Optimized: Article schemas for blog posts
• Local SEO: LocalBusiness and Restaurant schemas
• Dynamic Support: JavaScript for auto-generated schema
• SEO Boost: Improve search engine visibility