WordPress: Build Custom Gutenberg Blocks – Complete 2025 Guide

Master building custom Gutenberg blocks with our guide. Extend WordPress's power & create unique content modules in just 5 easy steps for total control.

Faisal Yaqoob
10 min
#gutenberg-block-development#custom-gutenberg-block#wordpress-blocks#block-editor#wordpress-development#react-js#wp-scripts#gutenberg-api
WordPress: Build Custom Gutenberg Blocks – Complete 2025 Guide - Featured image for Development guide

Introduction

Building custom Gutenberg blocks is one of the most powerful skills a WordPress developer can master in 2025. While the block editor comes with dozens of built-in blocks, your clients and projects often demand something unique—branded call-to-actions, custom testimonial layouts, interactive pricing tables, or specialized content modules that perfectly match your design system.

The problem? Most developers either avoid custom block development entirely (missing out on powerful functionality) or jump in without understanding the fundamentals, leading to buggy, unmaintainable code. If you've ever felt intimidated by React, confused by wp-scripts, or frustrated by "invalid block content" errors, you're not alone.

This comprehensive guide cuts through the complexity and teaches you to build professional, production-ready custom Gutenberg blocks from scratch. Whether you're creating your first block or leveling up your WordPress development skills, you'll learn the modern workflow using official WordPress tools, best practices for 2025, and how to avoid the common pitfalls that trip up most beginners. By the end, you'll have built a fully functional Call-to-Action block and gained the knowledge to create any custom block your projects require.


What Exactly is a Gutenberg Block?

Think of Gutenberg as WordPress's modern, modular editor, and blocks as the individual building blocks (like LEGOs!) you use to construct your content. Each block is a self-contained piece of functionality—a paragraph, an image, a button, or something custom you create. The block editor revolutionized WordPress content creation by replacing the old TinyMCE editor with a visual, component-based system.

I remember when we used to cram everything into the classic editor with shortcodes and meta boxes. Gutenberg changed everything for the better, making content creation so much more intuitive! Instead of writing [shortcode attr="value"] and hoping it worked, users now drag and drop visual blocks, see exactly what they're building, and never touch code unless they want to.

Why Build Custom Blocks?

While WordPress comes with many blocks, sometimes you need something truly unique. Custom blocks unlock several powerful capabilities:

Beyond the Basics: You're not limited to WordPress's built-in blocks. Need a custom testimonial slider with specific animations? A branded call-to-action that matches your design system perfectly? A dynamic pricing table that pulls from your database? Custom blocks make all of this possible.

Brand Consistency: Ensure every piece of content adheres to your brand's look and feel, even when non-technical content creators are building pages. Instead of giving clients HTML to copy-paste (which they'll inevitably break), give them a custom block with intuitive controls.

Better User Experience: Empower your clients or team to build complex layouts without touching a single line of code. I once had a client who needed a very specific "product feature highlight" section. Instead of teaching them HTML and hoping for the best, I built a custom block where they just filled in fields, and it rendered beautifully every time. They were thrilled, and support requests dropped to zero.

What We'll Build

In this guide, we'll create a simple yet functional "Call to Action" block from scratch. You'll learn the core concepts, development environment setup, and fundamental code structure that applies to any custom block. Our CTA block will have editable text, a customizable button, and proper styling for both the editor and frontend.


Prerequisites: What You'll Need

A Local WordPress Development Environment

Never, ever develop directly on a live site. Trust me on this one; I learned that the hard way years ago! You need a local WordPress installation where you can break things, experiment, and test without affecting real users.

Recommended options for beginners:

  • Local by Flywheel: My personal favorite for its simplicity and power. One-click WordPress installations with SSL support.
  • Laragon (Windows) / MAMP/XAMPP (Cross-platform): Lightweight alternatives with good performance.
  • WPSandbox.net: Online option for quick testing of code snippets without local setup.

Ensure you have WordPress version 6.4.2 or higher for best compatibility with modern wp-scripts tooling.

Basic Understanding of Core Technologies

You'll need foundational knowledge of these technologies:

  • HTML: For structuring content (headings, paragraphs, divs, etc.)
  • CSS: For styling (selectors, properties, the box model)
  • JavaScript (ES6+): For block interactivity (variables, functions, arrow functions, imports/exports)
  • PHP: For server-side registration and logic (basic functions, includes, WordPress hooks)

Don't worry if you're not an expert in all of these—you'll learn by doing. The examples in this guide are beginner-friendly with clear explanations.

A Code Editor

I strongly recommend Visual Studio Code (VS Code). It's free, powerful, and has excellent extensions for WordPress and JavaScript development. The editor provides syntax highlighting, auto-completion, and integrated terminal—everything you need for modern development.

Suggested VS Code extensions:

  • PHP Intelephense (PHP language support)
  • ESLint (JavaScript linting)
  • Prettier (code formatting)
  • WordPress Snippets (WordPress-specific code snippets)

Understanding Block Architecture

The Separation of Concerns

Gutenberg blocks operate with two distinct views: the editor view (what you see when editing in the block editor) and the save view (what gets rendered on the frontend). This separation allows you to create an intuitive editing experience that might look different from the final output.

The editor view is powered by client-side JavaScript using React under the hood. When you save the post, the save function generates static HTML that gets stored in the database. On the frontend, WordPress simply outputs that saved HTML (for static blocks) or runs PHP code to generate HTML dynamically (for dynamic blocks).

The Core Files: A Block's Anatomy

Every modern Gutenberg block consists of these essential files:

block.json - The Block Manifest

Think of this as your block's passport. It tells WordPress everything about your block: its name, icon, category, attributes, and where to find its scripts and styles. The block.json file is the official WordPress way to register blocks as of WordPress 5.8+. It replaces the older JavaScript-only registration method and provides better performance through selective loading.

Key properties include name (unique identifier), title (display name), icon (dashicon), category (where it appears in the inserter), attributes (data structure), editorScript (JavaScript for editor), editorStyle (CSS for editor), and style (CSS for frontend).

index.php - PHP Registration

This PHP file registers your block with WordPress using register_block_type(). While block.json handles most configuration, the PHP file is still needed to tell WordPress where to find the block and optionally provide server-side rendering logic.

src/index.js - JavaScript Logic

The heart of your block's editor experience. This JavaScript file defines how your block behaves in the Gutenberg editor using the registerBlockType() function. It includes the edit function (renders editor UI) and save function (generates frontend HTML).

src/editor.scss - Editor-Only Styles

Styles that only load in the Gutenberg editor. Use these for visual cues like dashed borders, background colors, or placeholder text that help users identify and work with your block during editing—but shouldn't appear on the live site.

src/style.scss - Frontend Styles

Styles that load on both the frontend and in the editor. These are the actual visual styles for your block that visitors will see. By loading them in the editor too, users get an accurate preview of how the block will look when published.


Setting Up Your Development Environment

Plugin vs. Theme: Where Should Blocks Live?

Best Practice: Always use a custom plugin. I always build custom blocks within a dedicated plugin. This approach keeps your functionality separate from the theme, meaning if you switch themes, your blocks still work perfectly. Theme-based blocks should only be used if they're truly theme-specific design elements with no value outside that particular theme.

Alternatively, you could put blocks in your child theme, but this is less flexible and not recommended for reusable functionality.

Creating Your Plugin Structure

Let's create a proper folder structure for our custom blocks plugin:

  1. Inside wp-content/plugins/, create my-custom-blocks/
  2. Inside that, create my-custom-blocks.php (the main plugin file)
  3. Create my-custom-blocks/blocks/my-cta-block/ (our specific block's folder)
  4. Inside my-cta-block/, we'll add block.json, index.php, and a src/ folder

This structure allows you to easily add more blocks later—just create new folders inside the blocks/ directory.

Installing wp-scripts

Gutenberg development relies on modern JavaScript (ESNext, JSX) which browsers don't natively understand yet. The wp-scripts package handles all the complex transpiling, bundling, and minification for us, turning our fancy code into browser-friendly code. It's maintained by the WordPress team and includes everything you need: webpack, Babel, ESLint, Prettier, and more.

First, ensure you have Node.js and npm installed. Then navigate to your block's folder and set up the build toolchain:

# Navigate to your block's folder
cd wp-content/plugins/my-custom-blocks/blocks/my-cta-block/

# Initialize npm (creates package.json)
npm init -y

# Install @wordpress/scripts as a dev dependency
npm install @wordpress/scripts --save-dev

Now modify your package.json to include build scripts:

{
  "name": "my-cta-block",
  "version": "1.0.0",
  "description": "A simple Call to Action block.",
  "main": "build/index.js",
  "scripts": {
    "start": "wp-scripts start",
    "build": "wp-scripts build"
  },
  "keywords": [],
  "author": "",
  "license": "ISC",
  "devDependencies": {
    "@wordpress/scripts": "^26.0.0"
  }
}

The start script runs a development build with watch mode (automatically rebuilds when you save files). The build script creates optimized production-ready assets.


Building Your First Block: Step by Step

Step 1: The Main Plugin File

Create my-custom-blocks.php in your plugin root directory with this content:

<?php
/**
 * Plugin Name: My Custom Blocks
 * Description: A plugin to house all custom Gutenberg blocks.
 * Version: 1.0.0
 * Author: Your Name
 * License: GPL2
 */

if ( ! defined( 'ABSPATH' ) ) {
    exit; // Exit if accessed directly.
}

/**
 * Registers all custom blocks found in the 'blocks' directory.
 *
 * @since 1.0.0
 */
function my_custom_blocks_register_blocks() {
    // Automatically register all blocks in the 'blocks' directory.
    $block_dirs = glob( plugin_dir_path( __FILE__ ) . 'blocks/*', GLOB_ONLYDIR );

    foreach ( $block_dirs as $block_dir ) {
        register_block_type( $block_dir );
    }
}
add_action( 'init', 'my_custom_blocks_register_blocks' );

This code automatically registers any block you add to the blocks/ directory by looping through subdirectories and calling register_block_type() on each one. Activate the plugin in WordPress admin before continuing.

Step 2: Define the Block with block.json

Create blocks/my-cta-block/block.json:

{
  "apiVersion": 3,
  "name": "my-custom-blocks/my-cta-block",
  "title": "My Call to Action Block",
  "category": "design",
  "icon": "megaphone",
  "description": "A simple call to action block with editable text and a button.",
  "keywords": [ "cta", "call to action", "button" ],
  "textdomain": "my-custom-blocks",
  "editorScript": "file:./build/index.js",
  "editorStyle": "file:./build/index.css",
  "style": "file:./build/style-index.css"
}

The apiVersion 3 is the latest version for WordPress 6.3+. The name must be unique across all WordPress blocks (format: namespace/block-name). The file paths point to the built assets that wp-scripts will generate.

Step 3: Create the JavaScript Logic

Create blocks/my-cta-block/src/index.js:

import { registerBlockType } from '@wordpress/blocks';
import { __ } from '@wordpress/i18n';
import './editor.scss'; // Editor-specific styles
import './style.scss';   // Frontend styles

registerBlockType( 'my-custom-blocks/my-cta-block', {
    title: __( 'My Call to Action', 'my-custom-blocks' ),
    icon: 'megaphone',
    category: 'design',
    description: __( 'A simple call to action block.', 'my-custom-blocks' ),

    edit: ( props ) => {
        return (
            <div className="my-cta-block-editor">
                <p>{ __( 'Hello from the Editor!', 'my-custom-blocks' ) }</p>
                <button className="wp-element-button">Click Me!</button>
            </div>
        );
    },

    save: ( props ) => {
        return (
            <div className="my-cta-block">
                <p>{ __( 'Hello from the Frontend!', 'my-custom-blocks' ) }</p>
                <button className="wp-element-button">Click Me!</button>
            </div>
        );
    },
} );

The edit function defines what users see in the block editor. The save function defines the HTML that gets saved to the database and rendered on the frontend. Notice we're using the __() function for internationalization—always wrap user-facing strings this way to make your block translatable.

Step 4: Add Styles

Create blocks/my-cta-block/src/editor.scss:

.wp-block-my-custom-blocks-my-cta-block {
    border: 2px dashed #0073AA;
    padding: 20px;
    text-align: center;
    background: #e6f1f6;
    color: #0073AA;
}

Create blocks/my-cta-block/src/style.scss:

.wp-block-my-custom-blocks-my-cta-block {
    background: #F0F0F0;
    padding: 30px;
    text-align: center;
    border-radius: 5px;
    box-shadow: 0 2px 5px rgba(0,0,0,0.1);

    p {
        font-size: 1.2em;
        margin-bottom: 15px;
    }

    .wp-element-button {
        background-color: #0073AA;
        color: #fff;
        padding: 10px 20px;
        border: none;
        border-radius: 3px;
        text-decoration: none;
        cursor: pointer;
        transition: background-color 0.3s ease;

        &:hover {
            background-color: #005A87;
        }
    }
}

Step 5: Build Your Assets

Run the build command in your block's directory:

cd wp-content/plugins/my-custom-blocks/blocks/my-cta-block/
npm start

This command compiles your JavaScript and SASS files into browser-friendly formats and watches for changes, rebuilding automatically. It's magic! You should see output indicating successful compilation and the creation of build/index.js, build/index.css, and build/style-index.css.

Step 6: Test in the Editor

Go to any post or page, click the plus button to add a block, and search for "My Call to Action." You should see your block appear! Add it to the page and observe the editor styles (dashed border, blue background) and placeholder text. Save the post and view it on the frontend to see your frontend styles in action.


Making Blocks Interactive with Attributes

Static text is boring. Let's make our block editable by adding attributes—dynamic variables that store user input like text, URLs, or colors.

Defining Attributes

Update blocks/my-cta-block/block.json to include attributes:

{
  "apiVersion": 3,
  "name": "my-custom-blocks/my-cta-block",
  "title": "My Call to Action Block",
  "category": "design",
  "icon": "megaphone",
  "description": "A simple call to action block with editable text and a button.",
  "keywords": [ "cta", "call to action", "button" ],
  "textdomain": "my-custom-blocks",
  "editorScript": "file:./build/index.js",
  "editorStyle": "file:./build/index.css",
  "style": "file:./build/style-index.css",
  "attributes": {
    "title": {
      "type": "string",
      "source": "html",
      "selector": "h2"
    },
    "buttonText": {
      "type": "string",
      "default": "Learn More"
    },
    "buttonUrl": {
      "type": "string",
      "default": "#"
    }
  }
}

The source and selector properties tell WordPress how to extract the title value from saved HTML. The default values provide fallbacks when the block is first inserted.

Adding Editor Controls

Update blocks/my-cta-block/src/index.js to use these attributes:

import { registerBlockType } from '@wordpress/blocks';
import { __ } from '@wordpress/i18n';
import { useBlockProps, RichText, InspectorControls } from '@wordpress/block-editor';
import { TextControl, PanelBody, URLInput } from '@wordpress/components';
import './editor.scss';
import './style.scss';

registerBlockType( 'my-custom-blocks/my-cta-block', {
    title: __( 'My Call to Action', 'my-custom-blocks' ),
    icon: 'megaphone',
    category: 'design',
    description: __( 'A simple call to action block.', 'my-custom-blocks' ),

    edit: ( { attributes, setAttributes } ) => {
        const blockProps = useBlockProps();
        const { title, buttonText, buttonUrl } = attributes;

        return (
            <>
                <InspectorControls>
                    <PanelBody title={ __( 'Button Settings', 'my-custom-blocks' ) }>
                        <TextControl
                            label={ __( 'Button Text', 'my-custom-blocks' ) }
                            value={ buttonText }
                            onChange={ ( newButtonText ) => setAttributes( { buttonText: newButtonText } ) }
                        />
                        <URLInput
                            label={ __( 'Button URL', 'my-custom-blocks' ) }
                            value={ buttonUrl }
                            onChange={ ( newButtonUrl ) => setAttributes( { buttonUrl: newButtonUrl } ) }
                        />
                    </PanelBody>
                </InspectorControls>
                <div { ...blockProps }>
                    <RichText
                        tagName="h2"
                        placeholder={ __( 'Enter your CTA title', 'my-custom-blocks' ) }
                        value={ title }
                        onChange={ ( newTitle ) => setAttributes( { title: newTitle } ) }
                        className="my-cta-block__title"
                    />
                    <a href={ buttonUrl } className="wp-element-button">
                        { buttonText }
                    </a>
                </div>
            </>
        );
    },

    save: ( { attributes } ) => {
        const blockProps = useBlockProps.save();
        const { title, buttonText, buttonUrl } = attributes;

        return (
            <div { ...blockProps }>
                <RichText.Content
                    tagName="h2"
                    value={ title }
                    className="my-cta-block__title"
                />
                <a href={ buttonUrl } className="wp-element-button">
                    { buttonText }
                </a>
            </div>
        );
    },
} );

Now users can edit the title directly in the block, and configure button text and URL through the settings sidebar. The useBlockProps hook automatically adds necessary classes and attributes for proper block functionality.

Update Styles

Refine your styles to work with the new h2 and a elements:

// editor.scss
.wp-block-my-custom-blocks-my-cta-block {
    border: 2px dashed #0073AA;
    padding: 20px;
    text-align: center;
    background: #e6f1f6;
    color: #0073AA;

    .my-cta-block__title {
        margin-top: 0;
        margin-bottom: 15px;
    }

    .wp-element-button {
        opacity: 0.8;
        pointer-events: none; /* Prevent clicks in editor */
    }
}
// style.scss
.wp-block-my-custom-blocks-my-cta-block {
    background: #F0F0F0;
    padding: 30px;
    text-align: center;
    border-radius: 5px;
    box-shadow: 0 2px 5px rgba(0,0,0,0.1);
    font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, Oxygen-Sans, Ubuntu, Cantarell, "Helvetica Neue", sans-serif;

    .my-cta-block__title {
        font-size: 2em;
        margin-bottom: 20px;
        color: #333;
        line-height: 1.2;
    }

    .wp-element-button {
        background-color: #0073AA;
        color: #fff;
        padding: 12px 25px;
        border: none;
        border-radius: 5px;
        text-decoration: none;
        cursor: pointer;
        transition: background-color 0.3s ease;
        font-size: 1.1em;
        display: inline-block;

        &:hover {
            background-color: #005A87;
        }
    }
}

Best Practices for Production-Ready Blocks

Accessibility First

Always use semantic HTML tags (h2, a, p) rather than generic div elements. This helps screen readers understand your content structure. For interactive elements, ensure keyboard navigation works properly—users should be able to tab through and activate all controls without a mouse.

Consider adding ARIA attributes for complex interactions, though they're not needed for our simple CTA block. Test your block with a keyboard (Tab key for navigation, Enter/Space for activation) and screen reader software like NVDA or VoiceOver.

Performance Optimization

The wp-scripts package handles minification and tree-shaking for JavaScript automatically, which is excellent for performance. For larger projects, consider implementing dynamic block registration to only load scripts and styles for blocks actually used on a page. However, for individual blocks, the block.json approach already provides efficient selective loading.

Internationalization (i18n)

Always wrap user-facing strings with the __() function: __( 'Your Text', 'your-textdomain' ). This is crucial for making your block translatable into different languages. It's a small effort upfront but provides huge benefits for international users. WordPress automatically handles the translation infrastructure—you just need to mark the strings properly.

Code Quality

Use clear, descriptive names for variables, functions, and CSS classes. Comment complex logic or design choices to help future developers (including future you) understand your thinking. The wp-scripts package includes ESLint and Prettier by default—let them enforce consistent code style and catch errors automatically.

Version Control

As soon as you start building anything, use Git. It's your safety net. I can't count how many times Git has saved my bacon from accidental deletions or bad code changes. Commit regularly with meaningful messages like "Add button URL control" rather than "update stuff."


Troubleshooting Common Issues

"Block Contains Unexpected or Invalid Content" Error

This is probably the most common beginner error. It means the HTML generated by your save function doesn't match what WordPress expects based on your block.json attributes or the block's previously saved state.

Solution: Carefully compare your save function's output HTML with your block.json source and selector definitions. Check for extra spaces, missing tags, or incorrect attributes. After fixing the code, you'll need to update the existing block in the editor using WordPress's "Attempt Block Recovery" option, or manually remove and re-add the block if the structure changed significantly.

Block Not Appearing in Editor

Run through this checklist:

  1. Is your my-custom-blocks plugin active in WordPress admin?
  2. Is npm start running without errors in your block's directory?
  3. Check the browser console (F12) for JavaScript errors
  4. Verify block.json paths are correct (editorScript, editorStyle, style)
  5. Clear WordPress caching plugins and browser cache
  6. Try deactivating other plugins to rule out conflicts

Styles Not Applying

If your styles aren't showing up in the editor or frontend:

  1. Verify file paths in block.json are correct
  2. Ensure npm start is running and generating CSS files in build/
  3. Use browser developer tools (F12) to inspect elements and check if CSS is loading
  4. Look for CSS syntax errors in your SCSS files
  5. Check if other styles are overriding yours (use more specific selectors or !important as last resort)

JavaScript Errors

Read the error message carefully—it usually points to a specific file and line number. Common issues include:

  • Typos in variable or function names
  • Missing imports from @wordpress/* packages
  • Incorrect component usage or missing required props
  • Syntax errors (missing brackets, semicolons, quotes)

Try restarting npm start as this can sometimes clear transient build issues.

Caching Problems

You've made changes but they're not appearing? Clear everything:

  1. Browser cache (Ctrl+Shift+Delete)
  2. WordPress caching plugins (LiteSpeed Cache, WP Super Cache, WP Rocket, etc.)
  3. Restart npm start in your block directory
  4. Restart your local development server if necessary

Frequently Asked Questions

Where should I put my custom blocks - in a theme or a plugin?

Always use a custom plugin for custom blocks. This approach decouples your functionality from your theme, making your blocks portable and theme-independent. If you switch themes, your blocks continue working without any modifications. Create a dedicated plugin like my-custom-blocks that houses all your custom block development. Only use theme-based blocks if they're truly theme-specific design elements that have no value outside that particular theme.

Can I use Advanced Custom Fields (ACF) Pro to build blocks instead of coding them from scratch?

Yes, ACF Pro offers an excellent alternative for building "ACF Blocks" through an intuitive UI. It's perfect for content-focused blocks where you primarily need to manage fields and simple layouts without complex JavaScript interactions. However, for blocks requiring custom React components, advanced interactivity, or fine-grained control over the editor experience, learning pure Gutenberg block development (as covered in this guide) gives you far more flexibility and power. Many developers use both approaches depending on project requirements.

What's the difference between static and dynamic blocks?

Static blocks save their HTML directly to the database using the save function in JavaScript. Dynamic blocks use a PHP render_callback function instead, generating HTML on each page load. Use dynamic blocks when displaying frequently-changing data (recent posts, API data, database queries) or when you need server-side logic. For static content like CTAs, testimonials, or content sections that don't change programmatically, static blocks are more performant since they don't require server-side processing on every page load.

Why am I getting "This block contains unexpected or invalid content" errors?

This error occurs when the HTML structure saved in the database doesn't match what your current save function generates. Common causes include: modifying your save function after creating blocks, mismatched block.json attribute definitions, or HTML structure changes. To fix: ensure your save function matches your block.json attributes exactly, use WordPress's "Attempt Block Recovery" option, or if necessary, remove and re-add the block. Always test block updates on development sites first, and consider using deprecated block definitions for backward compatibility when changing block structure.

How do I add custom color or typography controls to my block?

WordPress provides built-in color and typography support through the supports property in block.json. Add "supports": { "color": { "background": true, "text": true }, "typography": { "fontSize": true, "lineHeight": true } } to enable these controls. Users can then adjust colors and typography through the block settings panel without you writing custom controls. For more advanced customization, use PanelColorSettings and FontSizePicker components from @wordpress/block-editor.

Can I nest other blocks inside my custom block?

Absolutely! Use the InnerBlocks component from @wordpress/block-editor. This powerful feature lets you create container blocks (like custom sections or columns) where users can add any other blocks. Define allowed blocks with the allowedBlocks prop, set templates for default inner content, and control whether users can modify the template. This is perfect for creating custom page builders, layouts, or wrapper components while leveraging WordPress's existing block ecosystem.


Conclusion

Congratulations! You've just mastered the fundamentals of custom Gutenberg block development. You now understand how to set up a professional development environment, structure block files properly, work with attributes and components, handle editor and frontend rendering, and troubleshoot common issues that arise during development.

Building custom blocks transforms WordPress from a simple content management system into a powerful, flexible application platform. You're no longer limited by what themes and plugins provide—you can create exactly the content modules your projects need, branded to perfection and optimized for your specific use cases.

The "Call to Action" block you built is just the beginning. You now have the foundation to create testimonial sliders, pricing tables, custom hero sections, product showcases, or any interactive component your clients require. The skills you've learned here—working with React components, understanding the block lifecycle, managing attributes, and styling for both editor and frontend—apply to blocks of any complexity.

Key Takeaways

  • Custom Gutenberg blocks give you complete control over content creation in WordPress while maintaining user-friendliness for non-technical editors
  • Use plugins (not themes) for custom blocks to ensure portability and maintainability across different site designs
  • The block.json manifest combined with wp-scripts provides a standardized modern workflow that handles complex build processes automatically
  • Understanding the separation between edit (editor view) and save (frontend output) functions is crucial for avoiding validation errors
  • Leveraging WordPress components like RichText, InspectorControls, and useBlockProps gives you professional UI elements with minimal code

Next Steps

Continue expanding your block development skills by exploring:

  • InnerBlocks for creating container blocks that allow nesting other blocks inside yours
  • Dynamic blocks with render_callback for server-side rendering of frequently-changing content
  • Advanced controls like color pickers, media uploads, and range sliders
  • Block variations for offering preset configurations of the same block
  • Block patterns for combining multiple blocks into reusable templates
  • The WordPress Block Editor Handbook at developer.wordpress.org/block-editor for comprehensive documentation

Keep experimenting! The best way to learn is by doing. Pick a design element you like on a website and try to recreate it as a custom block. Don't be afraid to break things—that's what your local development environment is for!


Additional Resources


Questions or need help? Feel free to reach out! Building custom Gutenberg blocks is a journey, and every developer started exactly where you are now. Keep experimenting, keep building, and most importantly—have fun creating amazing WordPress experiences.

Faisal Yaqoob

Faisal Yaqoob

Expert WordPress & Shopify Developer

Senior full-stack developer with 10+ years experience specializing in WordPress, Shopify, and headless CMS solutions. Delivering custom themes, plugins, e-commerce stores, and scalable web applications.

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